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> Office of Communications and Public Affairs
Montana State University Integrated Marketing Guide
and Brand Toolkit
Welcome to the Montana State University Integrated Marketing Guide and Brand
Toolkit, where you will find all the elements of our brand and visual identity.
Select files you need for download, access the photography
database or
locate up-to-date information on MSU's achievements.
MSU is a complex, diverse, multifaceted organization. Like other national
brands MSU wants to be recognized for its strengths and expertise. Imagery,
logos, design elements and copy all combine to bring about a powerful image
that is unmistakable in the eyes of our target audiences.
MSU defines itself as a vibrant and growing institution where students, faculty
and staff enjoy a challenging and collaborative atmosphere that fosters innovation,
exploration and creativity in a spectacular Rocky Mountain setting.
The tagline "Mountains and Minds" highlights the unique promise that MSU integrates learning and the discovery of knowledge in an incomparable location.
A comprehensive branding process has led us to our brand positioning statement and strengths. Here are MSU brand components and key messages.
| Excel | Nationally and internationally recognized scholars |
| Discover | Leading research |
| Create |
Opportunities for hands-on active learning |
| Explore | Spectacular educational setting |
| Connect |
Student-centered campus |
| Serve | Service to our community and the entire state of Montana. |
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